Tuesday, March 26, 2013

The Art of Men's Fashion, Trina's Way


Trina Fader, Owner of Trino's Men's Wear 

"I sell men’s clothes that look and feel good." - Trina Fader, Owner

At the turn of the century, people who made or sold clothes were referred to as a clothier, a cloathesman or a clothman.

Fast forward to 2013, to Trino’s Men’s Wear, a red carpet retail experience that is inspired by what makes men look and feel good, delivered with an artistic touch.

"I sell men’s clothes that look and feel good." - Trina Fader, Owner

Now six years later, Trina looks forward with a sense of satisfaction and accomplishment.

Since opening her doors in 2007, Trina received a Paragon Award for new business in 2008, and secured her place in the competitive and time-honored business of men’s fashion.

It’s no wonder that Trina is successful in this business traditionally dominated by men. She takes on challenges with gusto and determination.

When she started Trino’s, she was a single mother working and pouring all of her own resources into creating this vision of a men’s wear store that would redefine men’s fashion experience.

“I did this all myself with some help from family and friends,” she says, gesturing to her perfectly manicured showroom.

“We assembled every single rack and shelf in this store. We painted the walls, installed the baseboards, drilled the holes and built every single rack. I designed and installed the window coverings to ensure that suits would not be bleached by sunlight.”

“Before I became Trino’s, I was an artist, painter and sculptor. Every day I look at this shop as my canvas. I am its artist. I choose the colors, textures and styles to create a memorable experience for my customers.”

Trina takes the business of men’s fashion personally, because she understands that often times shopping for clothes is challenging for men. “Women are very self-sufficient shoppers. Men sometimes need some extra help, especially if they don’t have someone to shop with them. The number of women’s stores still outnumber men’s fashion stores, so we are filling an important niche in the market place”.

“The Trino’s shopping experience appeals to men because the process is enjoyable for them. They want to look good and we provide advice about what looks good."

"We believe that the clothes should reflect our customer’s personality, what he does for a living, and how he expresses himself through fashion. We can outfit men for the boardroom, the baseball field and the night club.”

“Men receive a red carpet experience at Trino’s in a friendly atmosphere. We are quick and painless. We offer complementary tailoring, client cards and a guarantee that our customer looks his best.”

Men can be insecure about the clothes they wear and how they look in the same way that women can. We want to be sure they are dressed in clothes that they feel good wearing and that they know looks good.”
Our clients appreciate our honesty. We will offer opinions on how things are fitting or not fitting. We enjoy seeing them light up when they add a pop of color in a shirt or tie.

Trino’s golden rule is to not sell for the sake of selling.

“Each client is a walking testimonial of our experience so we never take for granted the importance of treating each and every person with respect.”

“Once we have clothed a man, we record sizes and specific information that helps improve the process the next time we have an opportunity to serve him. Often times, the women in their lives will come to Trino’s to shop, and we know exactly what works and what doesn’t.”

“Beyond fashion, we know there is an emotional connection between the clothes we wear and steps we take in our lives. As women, we tend to take the time to take care of our hair, makeup, and ensuring we have the perfect outfit and shoes.”

“Men like to look and feel good too. They want to have the perfectly fitted suit for that special occasion, like graduations, weddings, family occasions and formal events.”

“As a mother of two boys, I completely understand the frustration of shopping for them, especially at the important times in their lives when they put on their first suit, like graduation.”

“There is nothing like seeing the men in our lives beam with pride when they know they look good.”


Trino's Men's Wear
2445 Quance Street East, Regina
306.522.4667



www.trinosmenswear.com
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23 comments:

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